Surveys American public relations practitioners and finds that the majority of those surveyed said that their practices were not yet affected by globalization. Notes a strong perception that the impact will be realized in the future. Finds also a perceived need to develop a better understanding of the international marketplace and to upgrade…

Assesses the feasibility of and suggests using W. J. McGuire's information processing theory and cognitive response analysis theory in research studies to identify "givers"--those who are likely to contribute money and resources to charities or volunteer to aid philanthropic organizations. (SRT)