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Peer reviewed Peer reviewed
ERIC Number: EJ381878
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Not-for-Profits Appear to Lack P.R. Sophistication.
Rouner, Donna; Camden, Carl
Public Relations Review, v14 n4 p31-43 Win 1988
Uses results from a survey of 105 not-for-profit organizations in the Cleveland Metropolitan area to show their public relations deficiencies. Argues that while not-for-profit organizations act much like for-profit businesses, they are not up to par in their use of professional public relations practices. (MS)
Descriptors: Communication Research, Nonprofit Organizations, Organizational Communication, Public Relations, Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio (Cleveland)
Grant or Contract Numbers: N/A
Author Affiliations: N/A