Interpreting Definitions of Public Relations: Self Assessment and a Symbolic Interactionism-Based Alternative.

Gordon, Joye C.

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Peer reviewed

ERIC Number: EJ544192

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

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Interpreting Definitions of Public Relations: Self Assessment and a Symbolic Interactionism-Based Alternative.

Gordon, Joye C.

Public Relations Review, v23 n1 p57-66 Spr 1997

Reviews several popular definitions of public relations; explicates the shared elements and assumptions inherent in these definitions. Presents an alternative conceptualization of public relations based upon Herbert Blumer's symbolic interactionism. Looks to stimulate questioning and self assessment and to introduce alternative goals, ideas, and directions for the field. (PA)

Descriptors: Definitions, Public Relations, Self Evaluation (Groups)

Publication Type: Information Analyses; Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A