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Rowland, Willard D., Jr. – Public Telecommunications Review, 1979
Offers an analysis of the interaction between research and programing in public radio and television licensees, examining the impact of ascertainment and research procedures on public station program planning and evaluation. It is suggested that even without regulations, most stations would continue with some form of ascertainment and research.…
Descriptors: Community Responsibility, Federal Regulation, Media Research, Program Development