Research on sexual violence is often conducted within the qualitative paradigm. However, many writers have described the lack of specific detail provided with regard to decisions and processes involved in transcribing and analyzing this type of data. In this article, I will provide a description and discussion of the organization, categorization,…

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

This article provides an innovative meta-framework comprising strategies designed to guide qualitative data collection in the 21st century. We present a meta-framework comprising strategies for collecting data from interviews, focus groups, observations, and documents/material culture. We present a template for collecting nonverbal data during…