Research on sexual violence is often conducted within the qualitative paradigm. However, many writers have described the lack of specific detail provided with regard to decisions and processes involved in transcribing and analyzing this type of data. In this article, I will provide a description and discussion of the organization, categorization,…

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

This article provides an innovative meta-framework comprising strategies designed to guide qualitative data collection in the 21st century. We present a meta-framework comprising strategies for collecting data from interviews, focus groups, observations, and documents/material culture. We present a template for collecting nonverbal data during…

In this paper, we introduce various graphical methods that can be used to represent data in mixed research. First, we present a broad taxonomy of visual representation. Next, we use this taxonomy to provide an overview of visual techniques for quantitative data display and qualitative data display. Then, we propose what we call "crossover" visual…

This paper provides a framework for developing sampling designs in mixed methods research. First, we present sampling schemes that have been associated with quantitative and qualitative research. Second, we discuss sample size considerations and provide sample size recommendations for each of the major research designs for quantitative and…

This paper describes the process for employing two principal instruments for relating the categories identifying the central phenomenon in grounded theory analysis. The Conditional Relationship Guide contextualizes the central phenomenon and relates structure with process. The second tool, the Reflective Coding Matrix, captures the higher level of…