In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

In this paper, we introduce various graphical methods that can be used to represent data in mixed research. First, we present a broad taxonomy of visual representation. Next, we use this taxonomy to provide an overview of visual techniques for quantitative data display and qualitative data display. Then, we propose what we call "crossover" visual…

This paper provides a framework for developing sampling designs in mixed methods research. First, we present sampling schemes that have been associated with quantitative and qualitative research. Second, we discuss sample size considerations and provide sample size recommendations for each of the major research designs for quantitative and…