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Recommendations for Using the Case Study Method in International Business Research
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Vissak, Tiia – Qualitative Report, 2010
The case study method has not been as frequently used in international business (IB) research as quantitative methods. Moreover, it has been sometimes misused and quite often criticized. Still, it can be very useful for understanding such complex phenomena as the internationalization process or the management of multinational enterprises. Based on…
Descriptors: International Trade, Case Method (Teaching Technique), Research Methodology, Business Education