Individuals experience disease in a variety of contexts. In this study, I examined how the temporal context (e.g., historical time, social time, chronological age and the passage of time) affected the incorporation of the HIV/AIDS identity into the self. I used semi structured interviews to collect data from 36 individuals living with HIV/AIDS. Historical time did little to influence the initial reaction to the diagnosis. Chronological age shaped the initial reaction to the diagnosis for some participants. Social time affected immersion in the HIV/AIDS community and the passage of time influenced the integration of the HIV/AIDS identity into the self. The findings add depth to extant studies on the incorporation of the HIV/AIDS identity into the self.