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Direct linkCondit, Celeste M. – Quarterly Journal of Speech, 2013
Edwin Black's essay on "The Second Persona," introduced to rhetorical critics a rationale and model for a type of ideological criticism. Because it ignored the role of pathos in both the rhetoric Black purported to critique and in the construction of his own audience, Black's essay mis-described key features of Robert Welch's "Blue Book", which…
Descriptors: Figurative Language, Rhetoric, Ideology, Criticism
