Peer reviewedERIC Number: EJ056096
Record Type: Journal
Publication Date: 1972
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The New Politics Meets the Old Rhetoric: New Directions in Campaign Communication Research
Swanson, David L.
Quarterly Journal of Speech, 58, 1, 31-40, Feb 72
The author suggests ways to overcome the conceptual and methodological limitations of studies involving campaign speaking and voting behavior. (Author/MF)
Descriptors: Information Theory, Mass Media, Political Issues, Research Methodology, Rhetoric, Speeches, Voting
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