Examines the role of marketing, promotional activities, and public relations in library instructional services and discusses some reactions to using these techniques to improve instruction programs. Considers information technology, the explosion of available information, and changes in users, and emphasizes the need to respond to user needs.…

The philosophy, design, implementation and evaluation of a World Wide Web-accessible Virtual Library Tour of Texas A & M University's Evans Library is presented. Its design combined technical computer issues and library instruction expertise. The tour can be used to simulate a typical walking tour through the library or heading directly to a…

Discusses user education in China's academic libraries in light of educational reform and the changing role of academic libraries. Describes information technology developments, objectives of user education, and the emphasis on computerbased searching in the Tsinghua University library. (LRW)

Discusses technology's role in changing research methodologies and considers the role of the academic librarian in teaching information literacy and research methods. Describes the impact of information technology on Asian studies, compares electronic versus print versions of Asian materials, and encourages collaboration between academic…

Describes the changing role of the library and the reference librarian and the effects of new information technology, changing demographics of student populations, and patrons' expectations for personalized service versus library instruction. Fees for meeting rooms, photocopying, videos, printouts of articles from online full-text, information…