It is often argued that as "consumers" of higher education, students, parents and leaders need objective, comparative information generated through systematized assessment. In response, we critique this trend toward reductionist, comparative, and ostensibly objective assessments in the United States. We describe how management has…

This article chronicles the evolution of a large research extensive institution's General Education writing assessment efforts from an initial summative focus to a formative, improvement focus. The methods of assessment, which changed as the assessment purpose evolved, are described. As more data were collected, the measurement tool was…