The gap between predicted and actual outcomes--following a university's removal of their controversial Native American nickname--may be rather wide. This study investigates what alumni threaten or promise to do upon a potential school nickname change, and what actual actions result once change does occur. The University of North Dakota's (UND)…

The authors examined factors associated with membership of university graduates in the dues-based alumni association of their alma mater. Logistic regression was used to analyze variables that came from survey responses and from an existing database. All participants had attended a public doctoral-granting research university in the South.…

In the competitive marketplace of higher education, colleges and university leaders increasingly rely on the influence and service of their alumni to further institutional goals. Because of their demonstrated financial commitment to the institution, alumni donors are often enlisted to serve important roles as volunteers and political advocates.…

A study investigated attitudinal, demographic, involvement, and philanthropic characteristics of a university's alumni donors (n=210) and nondonors (n=161). Analysis revealed predictors of nondonors versus donors with 65 percent accuracy, and high donors versus low donors with 87 percent accuracy. Implications for fund raising are discussed.…