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Direct linkLaguilles, Jerold S.; Williams, Elizabeth A.; Saunders, Daniel B. – Research in Higher Education, 2011
Institutions of higher education rely on student surveys for a number of purposes, including planning, assessment, and research. Web surveys are especially prevalent given their ease of use and low-cost; yet, obtaining a high response rate is a challenge. Although researchers have investigated the use of incentives in traditional mail surveys,…
Descriptors: Higher Education, Student Surveys, Mail Surveys, Response Rates (Questionnaires)
