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| Research in Higher Education | 2 |
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| Journal Articles | 1 |
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Peer reviewedAdams, Arvil V.; Krislov, Joseph – Research in Higher Education, 1978
Using the quartile deviation of faculty salary data as a measure of institutional quality, the authors ranked the 138 major universities designated by AAUP as Class I institutions. Since the results were similar to other ranking systems and salary data are readily available, it is argued that studies of salaries hold promise as measures of…
Descriptors: College Faculty, Educational Quality, Evaluation Methods, Higher Education
Peer reviewedChapman, Randall G. – Research in Higher Education, 1979
A marketing management paradigm for academe is discussed along with aspects of the pricing policy process. The two most important factors affecting the college choice process are shown to be college quality and price-related considerations. Implications for marketing are discussed. (Author/LBH)
Descriptors: Calculation, College Bound Students, College Choice, Decision Making
