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| College Bound Students | 1 |
| College Choice | 1 |
| Decision Making | 1 |
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| Research in Higher Education | 1 |
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| Chapman, Randall G. | 1 |
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Peer reviewedChapman, Randall G. – Research in Higher Education, 1979
A marketing management paradigm for academe is discussed along with aspects of the pricing policy process. The two most important factors affecting the college choice process are shown to be college quality and price-related considerations. Implications for marketing are discussed. (Author/LBH)
Descriptors: Calculation, College Bound Students, College Choice, Decision Making
