Proposes a role for institutional research in changing institutional attitudes about priority placed on student retention efforts. Identifies organizational/attitudinal barriers to improving student retention efforts relative to theory on stages of grief (denial, hostility, bargaining, depression, acceptance); outlines tactics for moving the…

Freshman satisfaction survey, enrollment, and academic achievement data were used by one college to develop a database providing a comprehensive set of outcome indicators and a model for the freshman experience, including institution-specific models of freshman satisfaction and retention. A longitudinal database is under construction. (Author/MSE)