The Combined Effect of Personalized Appeal and Precoding of Personal Data on Questionnaire Returns.

Shale, Doug

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ359553

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

The Combined Effect of Personalized Appeal and Precoding of Personal Data on Questionnaire Returns.

Shale, Doug

Research in Higher Education, v26 n3 p299-310 1987

A study that investigated the effect on return rates of personalizing the cover letter and including precoded personal information on a mail questionnaire is discussed. A survey of 196 students dropping out of courses offered by a distance education university provided the opportunity to conduct the study reported. (Author/MLW)

Descriptors: Distance Education, Dropout Research, Higher Education, Questionnaires, Response Style (Tests), Student Attrition, Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A