
ERIC Number: EJ370569
Record Type: Journal
Publication Date: 1987
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Improving Alumni Survey Response Rates: An Experiment and Cost-Benefit Analysis.
Smith, Kerry; Bers, Trudy
Research in Higher Education, v27 n3 p218-25 1987
The effect of survey procedures suggested by Dillman's Total Design Method on response rate to a mail survey of two-year college alumni was tested. Results provided a test of Dillman's techniques in an educational setting and further information for institutional researchers about ways to improve response rates. (Author/MLW)
Publication Type: Journal Articles; Reports - Research
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Language: English
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