Conducting a survey research on demotivating factors in business English majors can enrich the theoretical research findings on demotivation and meanwhile help to explore effective methods to enhance the students' learning motivation. This study explores the construct of demotivating factors in business English majors in a Chinese university, the…

In light of pedagogical innovation, this study reports a two-stage survey with 172 participants from English-major and non-English-major programs on their needs of production-oriented approach and perceptions of effective implementation strategies in business English courses at a Chinese university. The results of the study suggest that while the…