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Direct linkZ. W. Taylor; Joshua Childs – Sage Research Methods Cases, 2022
This case study explains how to gather web metrics to measure the size, investment, and popularity of K-12 school system and higher education websites. This case study will first explain and define web metrics in detail, such as keywords, traffic, search engine optimization, and other terminology crucial for educational researchers to understand…
Descriptors: Search Engines, Evaluation, Web Sites, Educational Researchers
