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Brasler, Wayne – Scholastic Editor, 1978
Provides simple guidelines for designing advertisements for school newspapers; includes illustrative advertisements from a Chicago high school newspaper. (GT)
Descriptors: Advertising, Design, High Schools, School Newspapers
Schultz, Pat – Scholastic Editor, 1980
Suggests ways to sell school yearbooks early in the school year so that bids can be considered with money in hand and so that staff members can concentrate on producing a good book. Describes methods used at a small Iowa high school for selling yearbooks and for selling yearbook advertising space. (TJ)
Descriptors: Advertising, Merchandising, Secondary Education, Student Publications
Stafford, Diana – Scholastic Editor, 1980
Provides seven ideas for creative advertising in school yearbooks. (HOD)
Descriptors: Advertising, Journalism, School Publications, Secondary Education
Hager, Marilyn – Scholastic Editor, 1979
Deals with three types of ethical problems encountered by journalists, including high school journalists: conflict of interest, deciding limitations on subject matter, and handling advertising. (GT)
Descriptors: Advertising, Bias, Codes of Ethics, Ethics