Descriptor
| Advertising | 4 |
| Publicize | 4 |
| Secondary Education | 4 |
| School Newspapers | 3 |
| Administrator Role | 1 |
| Credit (Finance) | 1 |
| Financial Needs | 1 |
| Financial Policy | 1 |
| Higher Education | 1 |
| Journalism | 1 |
| Merchandising | 1 |
| More ▼ | |
Source
| Scholastic Editor | 4 |
Author
| Jerome, E. A. | 3 |
| Schweiger, Paul | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
Education Level
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Jerome, E. A. – Scholastic Editor, 1976
Offers advice to the school newspaper sales person so an account will not only be sold but will be properly serviced. (HOD)
Descriptors: Advertising, Merchandising, Publicize, School Newspapers
Jerome, E. A. – Scholastic Editor, 1975
First in a series of eight articles on financing high school and college student newspapers. (RB)
Descriptors: Advertising, Financial Needs, Financial Policy, Higher Education
Schweiger, Paul – Scholastic Editor, 1979
Discusses ten major guidelines for conducting an effectively organized yearbook advertising campaign, based on methods used successfully at a Pittsburgh high school. (Last of a four-part article.) (GT)
Descriptors: Advertising, Organization, Publicize, Salesmanship
Jerome, E. A. – Scholastic Editor, 1976
Discusses the importance of good management in controlling accounts receivable if the school newspaper is to see greater profits. (HOD)
Descriptors: Administrator Role, Advertising, Credit (Finance), Money Management
