A New Approach to Organizing and Selling Advertising for the School Paper.

Broad, Shirley C.

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ERIC Number: EJ167694

Record Type: CIJE

Publication Date: 1977

Pages: N/A

Abstractor: N/A

ISBN: N/A

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A New Approach to Organizing and Selling Advertising for the School Paper

Broad, Shirley C.

Scholastic Editor, 56, 8, 4-7, May 77

Describes ways in which a high school newspaper reorganized its approach to designing advertising layouts and selling advertising space. The new approach includes the use of "unitized" page samples to show to advertisers and the preparation of advertising packets for use by staff members in selling ads. (GW)

Descriptors: Advertising, Design, High Schools, Journalism, Layout (Publications), Organization, Organizational Change, Salesmanship, School Newspapers, Staff Utilization, Student Publications

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