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Direct linkJones, Leigh Ann – School Library Journal, 2009
Aging covers and those that miss their mark and lead to sluggish sales are often targeted for makeovers, many times with good results. Up to 75 percent of Viking's books get redesigned, says Assistant Art Director Jim Hoover, because the publisher sees it as a chance to reintroduce a book to the market. Makeovers are considered the fountain of…
Descriptors: School Libraries, Childhood Attitudes, Childhood Interests, Design Preferences
