Ideational pluralism refers to "disagreements which occur between teacher and students as to which facts and positions are acceptable when dealing with issues in science classrooms." Discusses why ideational pluralism exists; related theory (logical and philosophical aspects); rationale for addressing the topic; positive and negative…

Determined if listing thoughts evoked after exposure to arguments presented in a two-sided persuasive communication serves to enhance attitude change and if the number of favorable thoughts listed by preservice elementary teachers following exposure to persuasive communication are related to their changed attitudes toward energy conservation. (JN)

Determined if a written, persuasive communication would positively affect the attitudes of preservice teachers (N=98) and if the communication would differently affect subjects rated on three levels of self-esteem. Results indicate written persuasive communication could change the attitudes of the preservice elementary teachers in this study. (JN)