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Signorielli, Nancy; Lears, Margaret – Sex Roles: A Journal of Research, 1992
Examines relationships between television viewing and sex-role attitudes and behaviors for 530 fourth and fifth graders from the perspective of cultivation theory. Correlation and regression analyses reveal that television viewing is positively related to children's attitudes toward sex-stereotyped chores. Those who watched more television…
Descriptors: Behavior Patterns, Children, Elementary Education, Elementary School Students