Examines the effect on a recipient of another's effort to provide help. Two variables, locus of responsibility for initiating a help attempt and type of outcome resulting from the help attempt, were manipulated in a three x two factorial design. Results indicated that the Requested help condition yielded the strongest obligation to help others.…

Review of the literature suggests that hair color influences the quality of interpersonal interactions. Results of a factorially designed study show that while women helped confederates equally regardless of their gender, men helped women more than they helped men. Hair color of confederates was not shown to affect helping behavior. (Author/ABB)

Social exchange theory was employed to predict instigative helping behavior as a function of two types of resources available to the recipient for reciprocation (social and non-social). The possibility of influencing reciprocation of both types of resources produced significant increases in subjects' helping. (Author)