ERIC Number: EJ376170
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
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An Axiological Reinterpretation of I. A. Richards's Theory of Communication and Its Application to the Study of Compliance-Gaining.
Garko, Michael G.; Cissna, Kenneth N.
Southern Speech Communication Journal, v53 n2 p121-39 Win 1988
Examines I. A. Richards' theories concerning the relationship between communication and values. Argues that Richards is an axiologically oriented theorist of rhetoric and communication. Notes that by applying this perspective to research on compliance-gaining, compliance-gaining is seen as a value-laden, symbolic, communication process. (MM)
Descriptors: Moral Values, Social Values, Speech Communication, Theories, Theory Practice Relationship
Publication Type: Journal Articles; Reports - Evaluative
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Language: English
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