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Peer reviewedShapiro, Stanley J. – Special Libraries, 1980
Presents marketing as an attitude, an approach, and a set of tools, techniques, and concepts that can be applied to the professional development of librarians. (FM)
Descriptors: Libraries, Library Education, Library Services, Marketing
Peer reviewedMatarazzo, James M. – Special Libraries, 1987
Discusses the value of continuing education for staff members of special libraries as reported by information professionals in a study of excellence in corporate libraries. Background on the Special Libraries Association's Professional Development Program is also provided, and the importance of keeping current with the literature is emphasized.…
Descriptors: Librarians, Library Associations, Library Education, Professional Continuing Education
Peer reviewedKaplowitz, Joan – Special Libraries, 1992
Reviews the literature on mentoring and reports on a program at the University of California at Los Angeles that paired library school students with information professionals. Results of evaluation surveys and overall program response are considered. Questionnaires used to match students with mentors, evaluation forms, and a list of 58 selected…
Descriptors: Graduate Students, Librarians, Library Education, Literature Reviews
