In this paper, the author describes popular visual culture as seductive, engaging the interest of children and adults because it is both complex and highly sophisticated in aesthetic terms. The author states his agreement with the proponents of a visual culture approach designed to broaden the content of art teaching beyond fine arts to include all forms of visual culture production. He asserts that it is time to rethink the content and pedagogy of art education by taking into account student interests in the popular, as well as the fine arts, and by paying more attention to the content of artistic expression. (Contains 3 footnotes.)