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Kember, David; Ho, Amber; Hong, Celina – Studies in Higher Education, 2010
Governments are aiming to expand the intake to higher education, so it is important to understand what motivates students to enter university and choose a particular programme. The aim of this study was to see whether a motivational orientation framework, developed to explain motivation to study, could also be applied to motivation to enrol in a…
Descriptors: Grounded Theory, Undergraduate Students, Goal Orientation, Student Motivation