Competition today has become a central policy imperative in higher education. Connected to resource efficiency and scarcity, it remains closely attached to the idea of the market but reaches beyond when related to positional or status orders. In the higher education literature such varieties of competition -- as distinct social processes -- are…

The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher…

Seeing that the culture and governance of competition determines relations among social actors, we turn to the concept of referentiality to investigate the institutional order of competition in higher education. Defining referentiality as the description of a model standard for comparison, this study explores how higher education organizations…

Late entry into a market is an institution strategy that has been little researched in the context of higher education. The purpose of this research was to identify and analyse the different positioning and differentiation strategies adopted by late entry institutions to gain a competitive advantage. The sample consisted of seven campuses…

There is an increasing reliance on international education agents for student recruitment in Higher Education (HE), but the governance of education agents is under-researched. This study explores contractual governance approaches adopted by HE institutions for managing international education agents in the United States, United Kingdom and…

Despite an increasingly competitive academic market, more and more people are seeking a PhD degree. While significant research focuses on skill attainment during PhD candidature and at PhD exit, we know little about the skills that might be present at PhD entry. We developed a data-driven taxonomy and conducted logistic regressions to analyse…

In recent years, there has been sustained criticism of current practices of higher education internationalisation in wealthy industrialised countries. This criticism is underpinned by an increasingly broad range of theoretical perspectives, resulting in calls for change which range from the minimal to the radical. In this paper, I reflect on the…

Australia and New Zealand have enacted legislation to protect international students' rights and the long-term sustainability of their export education sectors. A pivotal, but under-researched, sub-domain of these legislative frameworks is education agent-based international student recruitment. The principal-agent relationships between…

Publication pressure is perceived to be filtering down into doctoral education worldwide. We explore the causes and effects of the perceived centrality of publishing among doctoral students, emphasising the impact of publication pressure on students' identity trajectories. We draw on a qualitative analysis of 90 mainland Chinese doctoral students…

This article examines national branding of UK higher education, a strategic intent and action to collectively brand UK higher education with the aim to attract prospective international students, using a Bourdieusian approach to understanding promises of capitals. We trace its development between 1999 and 2014 through a sociological study, one of…

Science, technology, engineering and mathematics (STEM) is acknowledged as one of the key drivers of technological innovation. Malaysian women join the educational pipeline as equals to their male counterparts. Nevertheless, women are persistently under-represented in technology and engineering, but over-represented in other STEM fields. Using…

Brand equity in higher education has received significant scholarly attention in recent years. However, there are a number of contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. This research empirically investigates an adopted brand equity conceptual model in both a developed market…

Attracting international students has become a strategic priority for UK immigration policy as well as for British universities. However, research shows that there are emergent intercultural barriers that challenge international students' carrier aspirations and inhibit their ability to find employment. Also, small business employers (SMEs) are…

This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees' university brand commitment…

Despite a nearly 40-year history of research initiatives and interventions to recruit and retain women engineering students, women remain significantly underrepresented in engineering. Given the lack of progress, it seems clear that new lenses on the problem of underrepresentation warrant further attention. Higher education policies are one area…