We developed a novel variation on classroom data collection by having students conduct a national research project. Students at 20 different colleges and universities measured "school spirit" at their institutions according to several operational criteria (school apparel wearing, car stickers, alumni donation rate, ratings by a major sports…

Describes the use of a student-designed questionnaire to generate data for teaching statistical procedures and concepts. Maintains that students learn firsthand that data analysis is an integral part of the research process. Concludes that students find real data more interesting. (CFR)