Researchers often rely on undergraduate students to participate in psychological studies and so ethical guidelines state that there must be educational value to their participation. In previous studies that have asked undergraduates whether they felt they learned something new from participating in research, students have generally said yes.…

This article presents an innovative technique for teaching the principles of experimental design in a way that is entertaining and engaging for students. Following a lecture on experimental design, students participate in an experiment in which the teacher uses a funny segment from a movie to test the influence of implicit social norms. Randomly…