In this article, the author describes the life and works of Lida Cochran, the matriarch of visual literacy. Lida was practicing "visual literacy" long before there was an association devoted to it. Lida has worked with the AECT, ECT Foundation (the Cochran Internship is named for her husband, Lee Cochran), and the International Visual Literacy…

Many researchers from different disciplines have explained their views and interpretations and written about visual literacy from their various perspectives. Visual literacy may be applied in almost all areas such as advertising, anatomy, art, biology, business presentations, communication, education, engineering, etc. (Pettersson, 2002a). Despite…

This article reports the result of an action research study that explored the need for visual literacy as an additional instructional input for students creating technology integration solutions. The introduction of visual literacy concepts is useful in two ways. First, it raises visual considerations to the conscious consideration of students.…

In this article, the author has advanced the view that the world is currently on the threshold of a new status quo--the hegemony of the image. Yet, this seems a mixed blessing, for people, and especially young people, are not equipped with the necessary critical viewing and thinking skills to survive it. Nevertheless, this unfortunate situation…