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Direct linkConrad Borchers; Clémence Darriet; Joshua M. Rosenberg; Francesca López – TechTrends: Linking Research and Practice to Improve Learning, 2025
Public Internet Data Mining methods enable studying educational institutions' public-facing communication. Multiple online data sources can illuminate differences in how different audiences are addressed online, opening the door for critical inquiry into emerging issues of representation and targeted advertising. The present study presents a case…
Descriptors: School Districts, Advertising, Social Media, Web Sites
