Argues that effective hypermedia designs should meet four goals: (1) minimize clutter so that the document looks and feels simple to use; (2) create an image appropriate to the corporate sponsor and to the users' expectations; (3) provide ready access to stored information; (4) minimize the effort, technology, and resources needed. (SR)

Discusses how hypermedia interfaces can use graphic design and language to help users of hypermedia programs to structure a cognitive approach to information retrieval. Argues that such interfaces should acknowledge the medium's limits, identify authorship levels, define a program model, provide overviews, and narrow the navigation functions. (SR)