Cracking the Case (Study).

DeCarolis, Sabrina

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Peer reviewed

ERIC Number: EJ498810

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0049-3155

EISSN: N/A

Available Date: N/A

Cracking the Case (Study).

DeCarolis, Sabrina

Technical Communication: Journal of the Society for Technical Communication, v42 n1 p149-50 Feb 1995

Discusses how technical communicators can get their clients to participate in case studies (for use in marketing the technical communicator's services) by analyzing the case study strategy, selecting appropriate clients, understanding their concerns, and developing a professional presentation. (RS)

Descriptors: Case Studies, Marketing, Persuasive Discourse, Technical Writing

Publication Type: Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A

Note: Special Section: Measuring the Value Added by Professional Technical Communicators.