After attending a conference session about marketing, the author and his colleagues were inspired to start their own marketing program for the technology education program at Unionville High School in Kennett Square, Pennsylvania. When they started, they had no idea how much that simple marketing program would pay off. Over the past seven years,…

The advertising, marketing, promotion, and positioning of technology education programs have become increasingly important. Yet the rewards of promoting a program will not only bring more students and resources to the classroom, it will also bring support on a larger scale, resulting in added resources to help all students become more successful.…