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Lewis, Thomas G.; Fockler, Morris E. – Training, 1976
The reason for the failure of a training program was the lack of a clear definition of the trainee's needs. The following goals were formulated for a new training program: regroup, identify needs, set objectives, general alternatives, evaluate alternatives, design and develop the program, and test the program. (EC)
Descriptors: Educational Needs, Educational Programs, Failure, Program Development
Zemke, Ron – Training, 1976
Twelve training experts discuss their views on the efficacy of sales training in relation to organizational budget and sales success. (WL)
Descriptors: Cost Effectiveness, Management Development, Merchandising, Program Development
Hon, David C. – Training, 1979
Provides advice on determining how much centralization is desirable and how to achieve it. Presents advantages of centralization. Suggests beginning centralization with a top executive mandate. Discusses the first meeting to define common objectives. (CSS)
Descriptors: Centralization, Change Strategies, Cost Effectiveness, Efficiency