A systematic ten-step approach to behavioral sales training is offered: (1) sales-behavior training goals, (2) cognitive maps, (3) sizing-up of skills, (4) selling techniques, (5) realistic practice, (6) feedback, (7) individual business goals, (8) plan of action, (9) review of results, and (10) research results. (MW)

Change programs in agriculture, business, and communities, resulting from a culture-centered approach called "normative systems", are described. Culture is defined as a network of norms of behavior. A four-phase process for achieving changes in culture (norms) is presented. (MF)