Discusses the importance of maintaining a skilled, competent, aggressive work force that can position an organization for long-term stability and growth. Points out that responsibility for the development of this resource is falling more frequently upon the shoulders of managers at all organizational levels. (JOW)

The change masters are identified as corporate managers who have the resources and the vision to effect an economic renaissance in the United States. Strategies for change should emphasize horizontal as well as vertical communication, and should reward enterprise and innovation at all levels. (JB)

To cope with the negative attitudes of workers and the public towards industry, industry should utilize a program that: (1) understands clearly worker beliefs and attitudes towards the work environment, (2) utilizes study results as a basis for an employee communications program, and (3) takes their message to the public. (BP)