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Allen, Robert F.; Silverzweig, Stanley – Training and Development Journal, 1977
Change programs in agriculture, business, and communities, resulting from a culture-centered approach called "normative systems", are described. Culture is defined as a network of norms of behavior. A four-phase process for achieving changes in culture (norms) is presented. (MF)
Descriptors: Administrative Change, Behavior Change, Change Strategies, Community Change