Descriptor
| Art | 1 |
| Audiovisual Aids | 1 |
| Educational Media | 1 |
| Educational Technology | 1 |
| Job Skills | 1 |
| Marketing | 1 |
| Media Specialists | 1 |
| Productivity | 1 |
| Program Development | 1 |
| Program Effectiveness | 1 |
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| Training and Development… | 1 |
Author
| Davies, Ivor K. | 1 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Evaluative | 1 |
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Davies, Ivor K. – Training and Development Journal, 1984
In order to make an efficient and effective contribution to learning, audiovisual media must be designed to fit the situation, not vice versa. The effectiveness and efficiency of media are discussed, along with the skills required by a good media specialist. Marketing the media contribution is also explored. (CT)
Descriptors: Art, Audiovisual Aids, Educational Media, Educational Technology
