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Cougle, Leroy G. – Training and Development Journal, 1975
The article attempts to identify the need for personal skills, interpersonal skills, task skills, and organization skills in the development of the sales manager. (Author)
Descriptors: Administration, Educational Needs, Job Analysis, Management Development
Miller, Richard S. – Training and Development Journal, 1981
Attempts to bring a practical emphasis to the subject of sales training guidance for both newer and more experienced sales trainers. Explores the potentials, procedures, and possible limitations of applying a strategic planning process within corporate sales training functions. (CT)
Descriptors: Competence, Industrial Training, Job Training, Management Development
Chabot, Daniel – Training and Development Journal, 1976
The problem of increasing costs in acquiring sales can be met by training salespeople to become more effective and productive. An accountability system for salespeople and sales managers is presented based on the return on investment management formula, a combination which considers responsibilities, objectives, and indicators. (EC)
Descriptors: Accountability, Administration, Educational Needs, Management by Objectives
Hahne, C. E. – Training and Development Journal, 1977
Describes the development of a training program for salespeople (trainees and managers) called Dimensional Sales Training (DST). It is noted that DST is designed to increase sales, build skills, and improve performance, while providing a systematic process of collecting data for measuring program effectiveness. (EM)
Descriptors: Job Training, Management Development, Program Descriptions, Program Development