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Source
| Training and Development… | 2 |
Author
| Clay, Maria C. | 1 |
| Fram, Eugene H. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Fram, Eugene H. – Training and Development Journal, 1978
A marketing and management professor advocates the use of a marketing approach for industrial training personnel during a period of recession. He states that marketing rather than just salesmanship is needed to promote training programs for lower as well as upper management. (MF)
Descriptors: Industrial Training, Management Development, Marketing, Needs Assessment
Clay, Maria C.; And Others – Training and Development Journal, 1985
Four human resource managers present their recommendations for establishing training/human resource development departments. They discuss the following elements: chief executive office support, the role of formal needs analysis, the role of operating managers, market research, and having a sense of teamwork. (CT)
Descriptors: Administration, Administrator Role, Labor Force Development, Marketing
