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Davies, Ivor K. – Training and Development Journal, 1984
In order to make an efficient and effective contribution to learning, audiovisual media must be designed to fit the situation, not vice versa. The effectiveness and efficiency of media are discussed, along with the skills required by a good media specialist. Marketing the media contribution is also explored. (CT)
Descriptors: Art, Audiovisual Aids, Educational Media, Educational Technology
Clay, Maria C.; And Others – Training and Development Journal, 1985
Four human resource managers present their recommendations for establishing training/human resource development departments. They discuss the following elements: chief executive office support, the role of formal needs analysis, the role of operating managers, market research, and having a sense of teamwork. (CT)
Descriptors: Administration, Administrator Role, Labor Force Development, Marketing