This article offers 14 practical guidelines that can help pave the way to credibility for the training department in an organization. (Author)

The trainer or internal change agent in a firm undergoing an organizational development program may be instrumental in designing the implementation of a change strategy. Proposes a situational change typology which may be of use as a training instrument. (Author)

Describes a rationale, instrument, and methodology to improve the practice of organization needs analysis. The approach involves the author's "career of the organization" exercise for the trainer's use in identifying organization problems and in conceptualizing the nature of needs-analysis problem solving relating to both individual and…

Reports highlights of the American Society for Training and Development's (ASTD) professional development study to develop a model of professional roles and competencies for ASTD members. Members' ratings of trainer activities were used to construct role models for professional trainers. (M F)

A marketing and management professor advocates the use of a marketing approach for industrial training personnel during a period of recession. He states that marketing rather than just salesmanship is needed to promote training programs for lower as well as upper management. (MF)